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How do five households manage to live without waste for one month?
We present the Objective #Rezero web-series, a European first where five households accept the challenge to go #ZeroWaste for 30 days
Rezero is a Catalan not-for-profit organisation that have been working for over a decade to change production and consumption models and move towards zero waste in Catalonia. They have created the Objective #Rezero web-series, as part of the Yo Soy Coco campaign, a pioneering experience brought to our screens as a webseries by FORMA I&M productions.
It is the first web-series in Europe of its kind, featuring five families and one challenge: no waste for 30 days.
The five episodes follow the households as they become more aware of the need to reduce waste. Over the month they change their consumption habits, avoid single-use products, wrappers and packaging and plan their weekly shops in more detail to become more waste conscious.
Participants from all walks of life recorded their experiences, unscripted, on their own mobile phones to show the realities (and difficulties) of the challenge.
The participants quickly found that reducing their single-use products resulted in many benefits. As they reduced the products they used in the bathroom and kitchen there was an immediate positive effect economically, socially and on an environmental level. Interestingly, there was also the added bonus of health benefits for the five families.
Part of the success of the series was down to the fact that many viewers could identify with a particular household or family - from family life, to retirement years, to student living. Another reason the series has gained such respect is that it transparently reveals that the ideal goal of achieving a completely "zero" waste lifestyle is far from easy. The series therefore focuses on the first 'R': Reduction, as the key to avoiding the proliferation of waste in our lives.
The five families who’ve taken part in the challenge have paved the way for many more people to work towards adopting the "Zero Waste" lifestyle.
