Role: Mooncup Head of Brand
Salary: £70-80k
Company Overview:
Mooncup began with a clear goal: to give people a healthier, sustainable way to manage their periods - no plastic, no irritants, no compromises. Back in 2002, we launched the world’s first medical grade silicone menstrual cup, pioneering a movement in period care that put health and the planet first.
We saw an industry where profit often came before people, where ingredients were hidden, and where plastics reigned. So, we made it our mission to challenge these norms and push for better.
Our vision is to be the world’s biggest sustainable period care brand. Not only have we just launched Mooncup period pads into Sainsbury’s, Boots, Holland & Barrett and Look Fantastic, but we’re also partnered with a growing range of workplaces, gyms and hotels (such as Canva, Danone, Gymshark, Claridges) to give their employees, guests and members free access in their bathrooms.
We’re still leading the change in period care, using only science-backed ingredients that are actually good for your vagina. Because at Mooncup, we believe your period products should work with your body - not against it.
Key Responsibilities:
-Be responsible for driving brand love and growing our community, taking us from challenger to the mainstream. You will be our Brand Guardian, ensuring we are always sticking to our pillars of science-led ingredients and standing up for consumers.
-Lead our three person brand and creative team, overseeing and directing core functions like packaging design, shopper marketing and brand marketing.
-Sit on the executive leadership team with the Heads of Sales and Operations, reporting directly to the CEO and the Board of Directors.
-Be in the detail on our social channels, particularly on TikTok and Instagram, driving the strategy and content planning with execution managed by our in-house video content creator and graphic designer.
-Oversee the planning and execution of punchy marketing campaigns across various channels, ensuring consistent messaging and brand voice.
-Conduct thorough market research to identify trends, opportunities, and challenges within the menstrual health and sustainable products sectors - whether that’s a new route to market or a new product range.
-Work closely with sales, ecommerce, R&D and ops to ensure cohesive brand messaging and product alignment.
-Act as a brand ambassador, managing public relations efforts and representing Mooncup at industry events and conferences.
-Utilize analytics tools to track campaign performance, consumer engagement, and brand perception, adjusting strategies as needed.
About You
We are looking for a highly creative leader with experience in challenger FMCG to push forward our iconic brand as we look to hit double growth year on year. We proudly put the word vagina on packaging and blood in our TikTok videos, and we need a leader who isn't afraid to break rules and knows how to turn heads.
We’re looking for a marketing leader with proven experience driving tangible growth on social media, and confidence fueling momentum in high street retailers. We need someone who truly cares about creating a culture of strategic creativity and will mentor our small but mighty brand and creative team as we enter this pinnacle growth phase of our business.
Qualifications:
-Minimum of 2 years experience in a Senior Brand Manager role or prior experience as a Head of Brand within an FMCG challenger brand.
-Preference will be given to a strong background in socials and shopper marketing.
-Bonus points if you have experience in ecommerce or Amazon.
-You must have a genuine passion for our mission - we are looking for someone with a commercial head but an activist's heart, who can demonstrate their passion for sustainability, menstrual and women's health.
Don’t meet every single requirement? Apply anyway.
We know that great candidates can come from many different backgrounds, and not everyone ticks every single box. If you’re passionate about the role and excited about what we’re building, we’d love to hear from you. You might be exactly who we didn’t know we were looking for.
Why Join Mooncup:
-A job with real purpose, with a passionate team and high performance culture.
-£70-80k salary plus significant share options in our business.
-25 days holiday (excl. Bank holidays), after 4 years at Mooncup you will receive 29 days of holiday (excl. Bank holidays).
-Company Pension scheme
-Flexible working from anywhere 3 weeks a month, 1 week mandatory in our lovely Fora office in Vauxhall with free snacks, dogs and caravan coffee.
-Flexible hours, with a standard 9-6 working day, but core hours of 11-4 so you can start earlier or finish later to fit around your life.
-Free gym access, with a variety of classes from Yoga to Hiit.
-Menstrual leave, to support you to be your best self throughout your cycle.
Application Process: Please apply by answering the cover questions, and share your CV and/or portfolio. The process will then include an interview with our current Head of Marketing and our CEO, followed by two culture interviews with other members of the team.
Mooncup Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
