

20 years ago we created Mooncup® – the world’s first silicone period cup. Since then, the Mooncup secret has spread like wildfire. Today, over 2 million people have made a sustainable swap to the Mooncup.
We love our Mooncup community. We know that we wouldn’t be where we are without you, spreading the word about the Mooncup and being committed to positive change alongside us. So there is no better way of celebrating our big birthday than remembering some of our favourite moments with #RealMooncupUsers.
Whatever you call your vagina, we think it deserves some love. Love your vagina was our first major advertising campaign back in 2010. Beautiful posters with some of the pet names you call your vaginas were plastered around the London Underground.
‘Vajajay’, ‘Coochie’, ‘Lady Garden’, ‘Bajingo’ and ‘Fru Fru’, were some of the 14,000 names submitted. To follow up our poster campaign we released a song featuring 25 different names including ‘Supersonic Pocket Rocket’ and ‘Little Man in a Canoe’. Watch it here:
Glastonbury holds a special place in our hearts. There have been so many extraordinary chats for us to enjoy with curious, open-minded women and young girls, men, trans people, non-binary folk, all in the mix. They were called by the toilet stickers to find out more and have an intimate, funny, taboo-busting and shame-free chat. It’s been a real privilege.
The video below is from 2009 featuring our brilliant founder, Su and some lovely customers.
Some years back, Ali contacted us. She said that the Mooncup®️ had saved her sister Jo’s life by helping with the early detection of her ovarian cancer.
Jo had made the switch to the Mooncup at the recommendation of her sister. She had always had a heavy period, but when she started using the Mooncup, she realised just how much she was bleeding.
So, I decided to start using my Mooncup and got a bit of a shock. I was constantly emptying it. It was filling rapidly, and it got to the point where I still had to wear sanitary pad so that I didn’t leak. I was bleeding the same amount in one morning that other women bleed in the whole of their period. I had never been armed with information like this before. This information helped me later when I came to see a gynae consultant.
In 2020 we got in touch with Jo to hear her full story. You can now read her inspiring, rollercoaster story, which she hopes will empower others with the knowledge to recognise the early signs of ovarian cancer, and to spread the word.
“A complete game changer with my heavy period.”
“I would like to thank you so much for your email and the detailed advice – it was the best and most informative customer support I have ever received! “
We know that – as with anything new – it may take a little time to get the knack of using a menstrual cup. Unused menstrual cups end up as waste, which is one of the reasons why we offer our Mooncup®️ Advice Service.
We’re so proud of our unique customer service. All our Mooncup Advisors are medically trained nurses or midwives, and they are happy to help with any Mooncup-related questions. And you have told us many times over just how much you appreciate it! This beautiful hand-painted thank you card hangs framed on the wall of our office in Brighton.
We love it when the Mooncup gets your creative juices flowing. Take Sophia Sandler, an art student and #RealMooncupUser. She started using the Mooncup in projects and sent us some of her work. Her idea was to demystify the concept by creating little drawings (like the ones below) replacing familiar items with her Mooncup. We love them!
Over 2 million people have made a sustainable swap to the Mooncup since we started. Jo from Brighton is one of the OG #RealMooncupUsers, having ditched tampons and pads way back in 2002!
To mark our 20th birthday, together with our charity partner City to Sea, we met with Jo to talk all things periods. What motivated her to make the switch, what the reactions were when she first told people about the Mooncup, and how the conversation about plastic in periods has moved on in the past 20 years. Watch our chat below:
If we ever wanted to rebrand the Mooncup®️, we know where to turn.
You have told us that some of the nicknames you call your Mooncup are: chuff chalice, foof trumpet, fud cup, womb urn, vag vessel, my blood letting chalice of doom, red wine glass, Mr. mooniverse, moon mug, vampires shotglass, tampot, jam jar – and the list goes on.
Make sure to join our Facebook community group to take part in conversations like this (and slightly more practical ones too!)
Poems, we’ve had a few. Such is the power of Mooncup!
Back in 2020 Gwendoline Christie, the iconic actor (and #RealMooncupUser it seems!) best known for playing Brienne of Tarth in Game of Thrones, tagged us in the most dazzling piece of art on Instagram. A quick Google revealed that it was created by Scottish artist Lucy McKenzie, and that it was on display at Museum Brandhorst in Munich.
It turned out, the painting was originally created in 2012. How had we not come across it before?! We got hold of Lucy to find out the story behind her ‘Mooncup’ triptych. You can read all about her thoughts on art, feminism and why she created a her stunning 9-metre tall Mooncup painting here.
Find out more about the Mooncup and get yours here.