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Mooncup Rap Battle
On 28 January 2013, we released a defiant online campaign in the form of a rap battle. The film, produced by St Luke’s, dramatises the benefits of using Mooncup® versus more common forms of sanitary protection such as tampons and pads.
Two crews, representing Mooncup and Tampon, battle it out, pitting the typical emotional reactions of users of conventional sanitary products against the factual benefits of using the Mooncup menstrual cup.
Just 10 days after the launch, the battle had received more than 140,000 YouTube views, hitting no #1 position in the ‘How to & Style’ and ‘Most Popular’ YouTube charts, and gaining acclaim among advertising industry experts.
