Why menstrual blood research matters.
Every month, millions of people shed one of the richest reproductive datasets in existence. And for decades, it's been flushed away.
Menstrual blood isn't just blood. It contains tissue, hormones and biomarkers that offer a direct window into the uterus — one of the hardest parts of the reproductive system to assess safely, consistently and without invasive procedures.
Pioneers in science-based period care.
Menstrual blood as a health indicator.
When periods speak, we should listen. Mooncup Menstrual Cup is one of the most efficient modes of collection for menstrual fluid.
Loved by women everywhere, it has been used as a diagnostic tool for years by individuals and organisations alike.
Good research depends on good collection. We make that possible.
The period that saved Jo's life.
Jo had always had heavy periods. She assumed it was normal — because nobody had ever told her otherwise.
It was her Mooncup that changed that. Using it for the first time, she realised she was bleeding far more than she should be. That information — simple, measurable, collected at home — set off a chain of events that led to her diagnosis. And ultimately saved her life.
Your period is one of your body's most important health signals. Jo's story shows exactly why.
Now, we’re taking it a step further.
For decades, fertility medicine focused on sperm, eggs and embryos. The uterus — and the data it holds — was left behind.
Genie Fertility is changing that. Using menstrual blood samples collected via Mooncup, they're developing diagnostic tools that could transform how uterine health is understood and treated. This is what it looks like when better period care meets better science.
Mooncup x Genie Fertility: Supporting the next generation of fertility diagnostics
How menstrual blood could transform fertility diagnostics and uterine health.
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