That bit when you're both in nappies.

Care for the Fourth.

Nine months preparing for the baby.

The nursery. The hospital bag. The tiny clothes they'll grow out of in approximately four minutes.

But what about the person giving birth?

We're here for the fourth trimester. The bleeding, the healing, the sleepless nights and everything nobody quite prepares you for.

Because birth isn't where the care stops.

Shop Postpartum Care

That bit when you're both in nappies.

Care for the Fourth.

Shop Postpartum Care

Nobody really tells you about this part.

Everyone wants to know how the baby's doing.

Are they sleeping? Feeding? Growing?

But who's asking about you?

Because while you're getting to know a whole new person, your body's doing some pretty extraordinary things of its own.

Bleeding. Healing. Recovering.

And whether you've had a vaginal birth or a caesarean, you deserve care that's made for what you're going through.

Welcome to the fourth trimester. Let's talk about it.

Meet our Postpartum Pads.

Postpartum bleeding isn't your usual period. It's often heavier, less predictable and happening at a time when your body's already been through quite enough, thank you.

So we made pads specifically for it.

Safe for sensitive, healing skin.

100% organic cotton topsheet and gentle on stitches.

Heavy-flow absorbency.

Designed for postpartum bleeding.

Secure-fit design.

No bunching or twisting during movement or rest.

Extended coverage.

Longer and wider for added protection day or night.

Shop Postpartum Pads

Try them. Love them. Get 10% off your next pack.

Get 10% off your next order with code: POSTPARTUM10

Shop now

Let's talk about what happens after.

The fourth trimester deserves a little more airtime.

We talk a lot about pregnancy and babies. But the bleeding, recovery and everything happening to the person who's just given birth? Not nearly enough.

So we're getting into the stuff nobody tells you, the questions you might not want to ask and everything the baby books leave out.

No awkward whispers required.